• Tuesday July 14,2020

General Manager

We explain to you what a general manager is in the business field, his functions, responsibilities and the requirements for the position.

The general manager or CEO is the tip of the business pyramid.
  1. What is a general manager?

The term general manager, CEO or even CEO (of the English Chief Executive Officer ) is used to refer to one of the highest ranks of executives in the hierarchical structure of the world of business. He is the maximum responsible for the administration of a company or organization .

A general manager represents the tip of the business pyramid, on whom the highest share of responsibilities falls and is also the maximum spokesperson for the company. He is an authority figure in the business field; from it, strategic management and decision making is expected to be high, in order to achieve the fulfillment of organizational objectives.

Above them are usually only the board of directors of the company, composed of its shareholders, that is, its owners themselves. The general manager can be fired or hired by them, since he is the highest-ranking employee of all .

In many organizations, general managers are difficult to identify, if they have more general or horizontal organizational methods, but there is always someone in charge of that function. In the case of public organizations, this figure can be called in other ways, as president or director .

It can serve you: Businessman

  1. Functions of the general manager

The roles and responsibilities that a CEO performs can be summarized as:

  • Planning, organization and general supervision of the activities carried out by the company.
  • Administration of the entity's resources and coordination between the parts that compose it.
  • Strategic management of the organization and act as both a leader within the company, as a spokesperson for the external part of it.
  • Make critical decisions, especially when it comes to central or vital issues for the organization.
  • Motivate, supervise and mediate among the work team.
  1. Requirements for the position of general manager

The requirements for a general manager are different, depending on the profile of the company and its particular history. It should be considered a vital charge, which implies high confidentiality and commitment fees.

Therefore, it is not usual for general managers to be hired among a set of unknown applicants. On the contrary, they usually come from the company's own cadres or are chosen by the board of directors among the individuals that result from their total trust and conformity.

However, an appropriate general manager is expected to have:

  • Business vision and strategic planning capacity in the medium and long term.
  • Leadership capacity, charisma, motivation and a high commitment to work.
  • Very high command of oral and written expression, which allows you to be a spokesperson for the organization when necessary.
  • Business instincts, decision-making ability and much courage.
  • Commitment to the company, honesty and a professional journey that inspires the work team.
  1. What is a manager?

The managers of each area are coordinated by the general manager.

A manager is an individual in charge of conducting an organization or a specific area of it (sales manager, finance manager, insurance manager, etc.). In other words, he is in charge of materializing his objectives, to ensure that they are fulfilled in the best way.

Therefore, managers are the identifiable head of a work team : they are the ones who will respond for the successes and mistakes of the same, and they are the executive link of the team with the other parts of the organization. Managers are individuals of authority, with a high level of commitment to the organization and, therefore, occupy the tip of the hierarchical pyramid in their area.

The term manager comes from the Latin gerens or gerentis, which means “the one who carries out something” or “the one who manages something”. The general manager of a company would be, in some way, the manager of managers .

Continue with: Management in administration

Interesting Articles

Vegetable Cell

Vegetable Cell

We explain what a plant cell is, how it is classified and the parts that compose it. In addition, its functions and what is an animal cell. A plant cell is differentiable from an animal, despite being both eukaryotes. What is a plant cell? A plant cell is one that composes plant tissues and other life forms capable of taking photosynthesis, which are commonly grouped under the term of life



We explain what Spam is and for what purpose this type of malicious messages acts. In addition, the different ways to prevent and combat it. Usually, spam is a message with advertising content. What is Spam? The term `` Spam '' is an English word that refers to `` junk mail '' or `` junk Internet messaging , that is: unsolicited, unwanted and / or sender messages unknown , sent in large quantities and usually with advertising content



We explain what a merchant is and the history of the emergence of commerce. Commercial law, rights and obligations of the merchant. The merchant has a series of rights and obligations. What is a Merchant? The merchant understands is a person who is engaged in negotiating buying and selling different merchandise such as economic activity, business, trade or profession

Inorganic Matter

Inorganic Matter

We explain what organic matter is and some examples. What is organic matter and its differences with inorganic matter. Inorganic matter is not a product of the chemical reactions of life. What is inorganic matter? When we talk about inorganic matter we refer to all those chemical compounds in whose molecular structure carbon is not the central atom , and therefore they are not closely linked with the chemical of life (organic chemistry), neither are biodegradable, nor generally combustible or volatile



We explain to you what a saying is and some short sayings spread in the Spanish language. In addition, some popular sayings. Some sayings offer a solution to deal with dilemmas or complicated moments. What is a refrain? A saying is a saying or phrase that expresses a teaching or moral , often formulated with a rhyme or some other literary figure

Administrative Direction

Administrative Direction

We explain to you what is the administrative direction, what are its stages and classification. In addition, its principles and why it is important. The administrative management ensures that the objectives set in advance are met. What is the administrative address? In business administration, it is known as an address (or directly as an administrative address), one of the most important stages of the administrative process , in which the knowledge acquired is applied to take carry out relevant decision making