• Wednesday May 27,2020

Effective Communication

We explain to you what effective communication is and what its elements are. In addition, why it is so important and some examples.

It is very important that the issuer knows clearly what he wants to transmit.
  1. What is effective communication?

Effective communication is one in which the sender and the receiver encode a message in equivalent form . Thus, the message is transmitted successfully: the receiver understands the meaning and intention of the message issued.

To make the communication effective, it is very important that the issuer knows clearly what he wants to transmit and that he is aware of the qualities of the person or people to whom I want to send it in order to formulate the message in the best possible way.

In effective communication, the sender must be or at least appear For this, the key is to show that you understand, that it is an authorized voice about what is being communicated. At the same time, it must be transmitted in the best possible way, with clear and precise concepts, so that there are no misunderstandings or erroneous interpretations.

On the other hand, the message formulated by the issuer should not only be rational, not just emotional, but combine both dimensions. In this way, those who are not touched by emotional elements can be convinced by the rational ones and vice versa. But, in addition, it can be a good strategy to capture the attention of the message recipient.

See also: Interpersonal Communication.

  1. Elements of effective communication

The channel is the physical medium through which the message is transmitted.

Within effective communication - as in any type of communication - there are certain elements that compose it. Some of them are:

  • Transmitter. The person or persons who produce and send the message.
  • Receiver. The person or persons who receive and interpret the message.
  • Code. A set of rules and signs that the sender uses to produce his message and must also be known by the receiver to interpret it.
  • Channel. The physical medium through which the message is transmitted, which goes from the sender to the receiver.
  • Message. The object that communicates. It is formulated and sent by the sender and received and interpreted by the receiver.
  • Concerning. That element, situation or event to which it refers or "refers" the message.
  • Situation. The context in which the sender transmits his message and in which the receiver receives it. For both, the situation ends up influencing or even conditioning the way in which it is formulated and in which the message is interpreted. The situation may or may not be shared by both.
  • Noise. Any type of interference that affects any of the elements involved in the communication and, therefore, end up affecting it. When there is a noise - or several - the communication is not effective.
  1. Importance of effective communication

A well-crafted message can translate into a higher volume of sales.

The importance of effective communication is clearly seen in the business environment where you can make a difference when it comes to promoting productivity but also for teams and human resources to work properly and in a complementary way.

In the academic field, correctly transmitting the contents elaborated in a thesis, for example, is also relevant for the public to understand what the research consisted of and what the conclusions were about it.

In politics, achieving a clear and convincing message is the key to obtaining votes and reaching consensus when carrying out a measure. Inefficient communication can be unhappy for many citizens.

On a commercial level, communication also makes a difference: a well-crafted message can translate into higher sales volume .

  1. Examples of effective communication

An effective communication can be specified by different routes or channels. Some examples can be:

  • Written communication. Here we can locate a university thesis, in which the author explains about a previous investigation and reaches a conclusion.
  • Oral communication The discourse of a politician can be an example, when he argues why it should be voted on in a public act.
  • Gesturing Through signals or gestures, the sender communicates something, for example, where the driver of a car can park and how to do it.
  1. Effective communication in companies

Effective communication is a key tool when motivating staff.

Effective communication is decisive in companies. The correct transmission of a message depends on its productivity, as well as the proper functioning of personnel and as a whole, in all ranks.

Effective communication helps build trust between human resources and also knows clearly what are the goals and objectives to follow in order to choose the right path for it.

Effective communication is a key tool in motivating staff and making them feel part of the team.

Also, effective communication helps generate more horizontal structures where everyone can listen and be heard, which is key, especially for new generations, which is the b Search for constant feedback .

However, effective communication in any organization will always depend on its leaders, which should be the first to implement it. It is also important that you know which is the best channel for this, as well as the most suitable time.

When choosing leaders, communication skills must be taken into account.

  1. Assertive Communication

Assertive communication is the one that is transmitted in a clear way . This applies not only to the content of the communication but also to the accompanying elements, such as gestures and sounds.

Assertive communication, in addition, is always accompanied by empathy by the one who produces it. The idea of ​​assertive communication is always to generate a sincere and unchanging climate. conflicts between the parties.

Follow in: Assertive Communication.


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