• Saturday March 28,2020


We explain to you what assertiveness is and what it means to be assertive. In addition, its definition according to the SAR and what is assertive communication.

Assertiveness seeks to achieve efficient and beneficial communication for all.
  1. What is assertiveness?

When talking about sertivity, a communicative model is usually referred to that seeks an ideal balance between aggressive and passive communication positions, in order to maintain a frank, equitable and respectful exchange process. information.

This means that assertive communication is a way to deal with others, to say what you want and to manage your own emotionality to achieve efficient and beneficial communication for all.

Assertiveness stems from the idea that every individual has their own inherent rights that must be respected, which naturally includes the issuer. There are, according to this, two types of traditional communicative models:

  • Aggressive model . He who contemplates his own rights very well, but very little those of the other. It is a selfish, narcissistic model that tends to assault others or verbally violate them to impose communication. It is usually exhausting for all involved and damage interpersonal relationships.
  • Passive model . He who submits to the designs of others, contemplating his rights well but very poorly his own. This model can be seen as "backbone", shy or hesitant, and is usually ineffective or ambiguous, often leading to an aggressive model later to compensate.

In this way, assertiveness proposes an intermediate route between aggressiveness and passivity, based more on reason, spoken word and frank communication, without yielding to the emotions of the moment, but without denying or underestimating them. To this end, a communication model is proposed focusing on the facts and not on the considerations, on the expression of the feelings and not on the aggression.

See also: Interpersonal Communication.

  1. Be assertive

Assertiveness is linked to self-esteem.

Assertiveness was initially understood as a personality trait, which meant that some have it and others simply do not. That does not mean that it cannot develop. Then, however, it was determined that it was not so: the same person could be assertive in some situations and not in others, depending.

This is because assertiveness is linked to self-esteem, maturity and other personality components that influence the way we communicate and the place we give ourselves. And these factors are not always the same nor do they operate the same.

  1. Assertiveness according to the SAR

The dictionary of the Royal Spanish Academy defines assertiveness as an `` assertive quality '', that is, `` Affirmative '' or `` Saying of a person: defending their opinion '' n firmly.

From there it seems to be clear that assertiveness has to do with the ability to state clearly and firmly what has to be said, to enjoy the respect of others, without violating the interlocutors, but also not submitting to them.

  1. Assertive Communication

When we see the other person with attention we show and generate interest.

Some recommendations for developing assertive communication are the following:

  • Maintain eye contact . When we talk to someone and see them carefully, not in an aggressive or invasive way, but simply by making them understand that we are interested in what they say, we demonstrate and generate interest, which feeds back our communicative expectations, since at the same time we feel included and part of the communication.
  • Maintain an open body posture . Arms crossed over the chest, rigid or distant gestures will sabotage the communication, as they are nonverbal ways of showing selflessness or rejection by the other. The same applies to being emitters: an open body posture will invite the other to listen, while a closed one will discourage him immediately.
  • Having objectives when communicating - Knowing what is meant is the best previous step to communicate, since if we do not know what we want to achieve, it will cost us much more to transmit it, and It is possible that we wander, lose the thread or doubt when speaking.
  • Balance the communication . This happens by being aware of how much time we talk and how much time we listen to each other, so as not to be passive or overwhelming.
  • Modulate the voice . Maintaining an audible tone of voice, but not shouting, pronouncing whole and correctly instead of fast and without modulating, are key strategies so that the other has an interest in listening to us, can do so effectively and in the process grant us important share of attention, which will positively feed our desire to be active (or less so, in the case of aggressive people) within the communicative process.
  • Do not give in to emotions . Instead of claiming or reproaching, or worse, insulting, it would always be better to describe the situation and what it made us feel, and then go straight to what we want so that it does not happen again. . In this way we guarantee that the other knows what we want, what happened and does not engage in defending against a sudden attack.

More in: Assertive Communication.

Interesting Articles



We explain what anatomy is and what this science studies. Types of anatomy, and examples of the systems of human anatomy. The structure of living beings is called anatomy. What is Anatomy? Anatomy is a science that studies the structure of living beings , that is, the disposition of their bones and organs and the relationship that exists between them



We explain what the investment is and the types of investments that can be made. In addition, its elements and differences with savings. The objective of an investment is to obtain a profit, a revenue or a profit. What is the investment? In economics, investment is understood as a set of saving mechanisms, capital location and postponement of consumption , with the objective of obtaining a benefit, a river profit or profit, that is, protect or increase the assets of a person or institution



We explain to you what amphibians are, what is their origin and their main characteristics. In addition, how these animals and examples are classified. Amphibians transport matter and energy from water to land and vice versa. What are amphibians? Amphibians are known as terrestrial vertebrates who dedicate a good part of their lives to an aquatic environment , and that go through a period of metamorphosis during their development: a series of profound morphological changes that distinguish each of the stages of its life cycle, and that generally imply a period of aquatic life



We explain to you what is genetics, what is its history and why it is so important. In addition, what is human genetics and genetic inheritance. DNA is a cpaz na protein to create exact copies of itself. What is genetics? Genetics is a branch of biology that studies how physical characteristics and traits are transmitted from one generation to another



We explain what spermatogenesis is and the phases in which this process is divided. In addition, what is azoospermia and oogenesis? Spermatogenesis takes place in the male sex glands. What is spermatogenesis? It is called a spermatogenesis , or spermatocytogenesis , the process of generation or production of sperm , which takes place inside the male sex glands (test Circles), specifically in the seminiferous tubes, coiled ducts of about 30 to 60 cm



We explain to you what a limit is and how geographical limits are established. In addition, other meanings of the term in various fields. The concept of limit is often easily confused with that of the border. What is Limit? The concept of limit comes from brass, and means edge . First, from the geography it is only understood as the real or imaginary line that separates two contiguous territories